PayPerClick are highly experienced in The Travel and Accommodation Industries and have provided long term digital marketing solutions for several clients including; Quest Apartments, Quest Properties, Choice Hotels, Marriott Hotels, Element of Byron, Kangaroo Valley Bush Retreat, Castlereagh Boutique Hotel and Alpha Hotels and Resorts to name a few.
Our team are highly experienced in managing paid search and display campaigns designed to increase brand awareness, generate accommodation bookings and drive other areas of business such as function and wedding enquiries.
We are experienced in working with various hotel booking sites and integrating tracking with Google Analytics to enable reporting on metrics such as total transactions and average order value enabling us to tactically optimise campaigns to maximise return on investment and better manage seasonal fluctuations in business.
Our experience in the Industry has given us detailed insight into some of the challenges Travel and Accommodation clients face for example, the increased competition from online travel agents (OTAs) and we work with clients on strategies to compete and achieve maximum presence on search results pages without directly competing on a CPC basis.
Our team is highly responsive and able to efficiently deal with tactical changes to campaigns in response to issues such as seasonal fluctuations in business, competitor activity and meeting revenue targets.
We also develop tailored strategies aimed at driving brand awareness and engagement through display campaigns, programmatic, content marketing and outreach marketing. With so many different channels available to marketers, we can help navigate the plethora of options available and recommend the best strategy for your campaign to achieve your specific goals.
Website development, SEO reviews and recommendation are another key service our team provides to clients in the Travel and Accommodation Industries, helping them to maximise the quantity and quality of traffic to sites through organic search engine results.
Several large Hotel chains have engaged our services to manage site migration of complex sites with our team managing the whole planning and timeline process with the aim of minimising any losses in traffic and revenue that can result from this process.
We also manage the social media for several hotel clients helping them to build brand awareness and increase engagement within their audiences. We work with our clients to establish a social media strategy helping to define objectives and goals and aligning these within your overall marketing strategy. Our team can manage everything from the creation of a social media content calendar and posting schedule and manage the implementation, analysis and optimisation of social campaigns to use the budget most efficiently.