Home Page

Digital Performance Agency
results driven

Digital Marketing - Full Service Agency - Established 2002

$5.56 Billion Dollars was wasted in Digital Marketing in one year in Australia. 41% of Marketing Budgets are wasted.

The Digital Marketing Wastage Report.

Customised Digital solutions for Your business

PayPerClick are an integrated digital marketing agency, providing strategic solutions that deliver business outcomes and audience needs across marketing, media, creative and technical disciplines.

Since 2002, we have successfully delivered and refined this programme of work extensively with businesses of all sizes, in a range of sectors, so we can bring insight and clarity to the challenges you face. Delivering real change, results and innovation beyond just the digital end-product.

Partnering our clients with the right technology solutions, from the selection of CMS, CRM, PIM, DAMs or booking and payment platform integration to custom mobile or app development. User Experience (UX) and User Interface Design (UI) are a critical part of our thinking and we are experts in defining audience personas mapped to user journeys.

Establishing performance objectives and benchmarks are a primary focus for all activity we undertake, and we can help you deliver scalable solutions that grow with you and your audiences.

Google Premier Partners

Full-Service

Established in 2002

We work closely with clients to help define objectives and identify the best strategies to achieve them focusing on transparency, accountability and achieving positive ROI.

Our experienced team take an integrated approach to technology, design and conversion to present a website that gives direction and results to your entire online marketing campaign.

Everything we do is driven by data. We take a wholistic approach to analysis using data from Google Analytics to empower informed decision making.

DIGITAL Marketing AuditS

This book explores the key digital foundations that truly matter, from digital ownership and assets, to audience and buying cycle, strategy and planning, budget weighting, competition analysis, tracking setup and benchmarking, Google Ads, SEO, social, programmatic, remarketing, social, content and ultimately performance optimisation.

http://PayPerClick
PayPerClick️ 9 months ago

Digital Marketing 2024 is all about consistent leads, revenue and profitability. In light of the much-publicized “cost of living crisis” and an overarching general sense of economic malaise, clients are looking to focus budgets on consistent “always on” revenue-driving activities. Campaigns are laser-focused on driving sales and keeping ROAS high. Read more: https://payperclick.net.au/2024-the-year-of-business-profitability/ . . . . . . . . #BusinessSuccess #2024Profitability #NavigateToProsperity #digitalmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #digitalmarketing #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency

Digital Marketing 2024 is all about consistent leads, revenue and profitability. In light of the much-publicized “cost of living crisis” and an overarching general sense of economic malaise, clients are looking to focus budgets on consistent “always on” revenue-driving activities. Campaigns are laser-focused on driving sales and keeping ROAS high. Read more: https://payperclick.net.au/2024-the-year-of-business-profitability/ . . . . . . . . #BusinessSuccess #2024Profitability #NavigateToProsperity #digitalmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #digitalmarketing #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
http://PayPerClick
PayPerClick️ 9 months ago

In 2023 there were so many clients that had lost access to their Social Media accounts resulting in complex, and painful processes dealing back and forth with Meta support to get access back. I don’t want to sugar coat this – it was a real pain in the rear end and caused a lot of stress and anxiety for many businesses. Check out the most common reasons why businesses are getting locked out. Read more: https://payperclick.net.au/meta-instagram-account-lockouts-recovery-and-reclamations/ . . . . . . . . #DigitalMarketing2024 #SocialMediaRecovery #MetaInsights #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency

In 2023 there were so many clients that had lost access to their Social Media accounts resulting in complex, and painful processes dealing back and forth with Meta support to get access back. I don’t want to sugar coat this – it was a real pain in the rear end and caused a lot of stress and anxiety for many businesses. Check out the most common reasons why businesses are getting locked out. Read more: https://payperclick.net.au/meta-instagram-account-lockouts-recovery-and-reclamations/ . . . . . . . . #DigitalMarketing2024 #SocialMediaRecovery #MetaInsights #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
1
http://PayPerClick
PayPerClick️ 9 months ago

Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream! Discover what we think is instore for 2024 in The Digital Marketing Landscape! Read more: https://payperclick.net.au/whats-in-store-for-2024/ . . . . . . . . #DigitalMarketing2024 #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency

Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream! Discover what we think is instore for 2024 in The Digital Marketing Landscape! Read more: https://payperclick.net.au/whats-in-store-for-2024/ . . . . . . . . #DigitalMarketing2024 #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
1
http://PayPerClick
PayPerClick️ 10 months ago

Whoa, navigating the wild, wild wilderness of 2023 has been a rollercoaster ride! From mandatory GA4 upgrades to Meta account lockouts, digital marketers faced challenges that felt like solving a Rubik's Cube blindfolded. Cheers to surviving the whirlwind and looking forward to a new year of digital adventures! 🚀 Read more: https://payperclick.net.au/payperclick-digital-marketing-2023-naughty-and-nice-list/ . . . . . . . . #YearInReview #DigitalMarketing #PayPerClick #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency

Whoa, navigating the wild, wild wilderness of 2023 has been a rollercoaster ride! From mandatory GA4 upgrades to Meta account lockouts, digital marketers faced challenges that felt like solving a Rubik's Cube blindfolded. Cheers to surviving the whirlwind and looking forward to a new year of digital adventures! 🚀 Read more: https://payperclick.net.au/payperclick-digital-marketing-2023-naughty-and-nice-list/ . . . . . . . . #YearInReview #DigitalMarketing #PayPerClick #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
1
1 Comments
http://PayPerClick
PayPerClick️ 11 months ago

🎅🎄🚀 Breaking News from PayPerClick Sydney! 🚀🎄🎅 Introducing our brand-new team leader, the one and only Chatty.GPT! 🤖🎩 Yes, you heard it right, we've decided to let the AI reign supreme in 2024 and beyond. 🚀 Chatty.GPT is not your typical boss; they never take coffee breaks, never complain about Mondays, and they're a pro at speaking "emoji" fluently. 😂🤖🗣️ Our meetings have gone from "boring boardroom" to "virtual dance party," with Chatty.GPT busting out some seriously funky algorithms on the side. 🕺🎵💃 But don't worry, they're not stealing all the limelight! Our trusty human team members are still here, trying to keep up with the AI revolution! 😅🤯🙌 So, as we embark on this digital adventure into 2024, we want to wish you all a Merry Christmas, filled with laughter, love, and maybe a few virtual high-fives from our new mascot! 🎅🤖✨ Stay tuned for more AI-powered awesomeness in the New Year! 🎉🚀🥳 #ChattyGPT #AIRevolution #MerryChristmas #DigitalMarketingMavericks #2024Goals

🎅🎄🚀 Breaking News from PayPerClick Sydney! 🚀🎄🎅 Introducing our brand-new team leader, the one and only Chatty.GPT! 🤖🎩 Yes, you heard it right, we've decided to let the AI reign supreme in 2024 and beyond. 🚀 Chatty.GPT is not your typical boss; they never take coffee breaks, never complain about Mondays, and they're a pro at speaking "emoji" fluently. 😂🤖🗣️ Our meetings have gone from "boring boardroom" to "virtual dance party," with Chatty.GPT busting out some seriously funky algorithms on the side. 🕺🎵💃 But don't worry, they're not stealing all the limelight! Our trusty human team members are still here, trying to keep up with the AI revolution! 😅🤯🙌 So, as we embark on this digital adventure into 2024, we want to wish you all a Merry Christmas, filled with laughter, love, and maybe a few virtual high-fives from our new mascot! 🎅🤖✨ Stay tuned for more AI-powered awesomeness in the New Year! 🎉🚀🥳 #ChattyGPT #AIRevolution #MerryChristmas #DigitalMarketingMavericks #2024Goals
3
http://PayPerClick
PayPerClick️ 1 year ago

Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no it's not Chat.GPT). At PayPerClick we are seeing a lot of changes and essentially, we feel we are all in some way guinea pigs, transitioning along with the platforms as they continue to roll out and refine the new world order of Automation and AI. Some of it is gleeful relief that many long hours of repetitive tasks are replaced with auto-generated solutions and others we desperately cling to how things used to work, as we no longer have many levers to pull when automated bidding or PMAX fail to deliver results. The problem is that when automated campaigns don’t perform as well as expected, marketers resist their adoption, BUT WE MUST MOVE FORWARD. ~This is the decade of automation~ Automation continues to become more and more important for improving performance, cost efficiency, and keeping up with the competition. As marketers, we need to be not only automating routine processes but also assisting algorithms and machines with their learning by providing accurate and relevant data for your business objectives. Nearly all PPC is automated in some way, shape, or form. But modern automation (especially Google’s Performance Max) has its limitations. The lack of media ad spending and performance transparency is becoming increasingly prevalent. ~The importance of the audience and messaging~ This is where knowing your audience and messaging and offers become more important. As those controls and transparency go away, the best defence is a good offense. Messaging and offers crafted specifically for your audience will drastically outperform a “guess and check” approach. As PPC marketers we will move away from being constant lever-pullers, and our focus should be all the more on other aspects of marketing: Messaging. Brand strategy. Creative. The interaction of other channels with paid media. ~The importance of keywords continues to diminish~ Keywords in their current state aren’t obsolete but are becoming less of a focused priority. They’ve been revitalized as something different. Broad match is much closer to “intent match.” Phrase and exact match are closer to language match but far from what they used to be. ~Cognitive biases that influence decision-making~ Google’s PMAX campaign is designed to touch all different stages of the buying cycle, moving away from Search campaigns that focused on direct intent and looking to focus on multichannel using behaviour science triggers in the decision-making process. A few years back Think With Google released this “Messy Middle” diagram that shows the way people make decisions is messy and getting messier. Google reported “We know that what happens between trigger and purchase decision-making is not linear. In the center of the model lies the messy middle — a complex space between triggers and purchase, where customers are won and lost. Cognitive biases shape their shopping behavior and influence why they choose one product over another.” To read more, explore our articles https://payperclick.net.au/news-and-articles/ . . . . . . . . #digitalmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #digitalmarketing #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency

Well, it would be amiss of us to NOT to touch one of the most talked about topic of 2023 (no it's not Chat.GPT). At PayPerClick we are seeing a lot of changes and essentially, we feel we are all in some way guinea pigs, transitioning along with the platforms as they continue to roll out and refine the new world order of Automation and AI. Some of it is gleeful relief that many long hours of repetitive tasks are replaced with auto-generated solutions and others we desperately cling to how things used to work, as we no longer have many levers to pull when automated bidding or PMAX fail to deliver results. The problem is that when automated campaigns don’t perform as well as expected, marketers resist their adoption, BUT WE MUST MOVE FORWARD. ~This is the decade of automation~ Automation continues to become more and more important for improving performance, cost efficiency, and keeping up with the competition. As marketers, we need to be not only automating routine processes but also assisting algorithms and machines with their learning by providing accurate and relevant data for your business objectives. Nearly all PPC is automated in some way, shape, or form. But modern automation (especially Google’s Performance Max) has its limitations. The lack of media ad spending and performance transparency is becoming increasingly prevalent. ~The importance of the audience and messaging~ This is where knowing your audience and messaging and offers become more important. As those controls and transparency go away, the best defence is a good offense. Messaging and offers crafted specifically for your audience will drastically outperform a “guess and check” approach. As PPC marketers we will move away from being constant lever-pullers, and our focus should be all the more on other aspects of marketing: Messaging. Brand strategy. Creative. The interaction of other channels with paid media. ~The importance of keywords continues to diminish~ Keywords in their current state aren’t obsolete but are becoming less of a focused priority. They’ve been revitalized as something different. Broad match is much closer to “intent match.” Phrase and exact match are closer to language match but far from what they used to be. ~Cognitive biases that influence decision-making~ Google’s PMAX campaign is designed to touch all different stages of the buying cycle, moving away from Search campaigns that focused on direct intent and looking to focus on multichannel using behaviour science triggers in the decision-making process. A few years back Think With Google released this “Messy Middle” diagram that shows the way people make decisions is messy and getting messier. Google reported “We know that what happens between trigger and purchase decision-making is not linear. In the center of the model lies the messy middle — a complex space between triggers and purchase, where customers are won and lost. Cognitive biases shape their shopping behavior and influence why they choose one product over another.” To read more, explore our articles https://payperclick.net.au/news-and-articles/ . . . . . . . . #digitalmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #digitalmarketing #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency