$5.56 Billion Dollars was wasted in Digital Marketing in one year in Australia. 41% of Marketing Budgets are wasted.
The Digital Marketing Wastage Report.
Customised Digital solutions for Your business
PayPerClick are an integrated digital marketing agency, providing strategic solutions that deliver business outcomes and audience needs across marketing, media, creative and technical disciplines.
Since 2002, we have successfully delivered and refined this programme of work extensively with businesses of all sizes, in a range of sectors, so we can bring insight and clarity to the challenges you face. Delivering real change, results and innovation beyond just the digital end-product.
Partnering our clients with the right technology solutions, from the selection of CMS, CRM, PIM, DAMs or booking and payment platform integration to custom mobile or app development. User Experience (UX) and User Interface Design (UI) are a critical part of our thinking and we are experts in defining audience personas mapped to user journeys.
Establishing performance objectives and benchmarks are a primary focus for all activity we undertake, and we can help you deliver scalable solutions that grow with you and your audiences.
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AI Optimisation: The Future is Now
The way people discover businesses online is changing fast. Search is no longer just about keywords and rankings,
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Why SEO Still Matters—More Than Ever
With the rise of ChatGPT, AI-powered search tools, and voice assistants, the way people discover businesses is changing—but
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How’s Your Digital Visibility Compared to Competitors?
Most businesses assume their online presence is “fine”—until they realise a competitor has taken over the top spots
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What Makes an Ad Actually Work – Anatomy of a Good Ad
You only have a few seconds—if that—to stop the scroll and get your message across. Miss the mark,
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Why You’re Getting the Click, But Not the Sale
Sometimes the problem isn’t the campaign—it’s what happens after someone lands on your page. Confusing layouts, too many
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Google Ads – When Clicks Cost a Fortune
We’re seeing sharp increases in cost-per-click across most industries this year. For smaller budgets, that means strategy matters
This book explores the key digital foundations that truly matter, from digital ownership and assets, to audience and buying cycle, strategy and planning, budget weighting, competition analysis, tracking setup and benchmarking, Google Ads, SEO, social, programmatic, remarketing, social, content and ultimately performance optimisation.
Search engines are picky. They don’t want vague, half-baked content, they want expertise, authority, and trust. That’s why optimising your Google My Business profile, creating natural-language FAQs, and using schema markup aren’t just “nice extras.” They’re the signals that prove you know your stuff. Think of it like this: Google doesn’t want to serve up “some guy who might know a bit about it.” It wants the digital equivalent of a confident expert who answers clearly, consistently, and looks trustworthy while doing it. The good news? You don’t need to be the biggest player in your industry to pull this off. Consistency, clarity, and smart optimisation will put you ahead of competitors still fumbling around with outdated sites and no schema in sight. So if you want to win more clicks, more customers, and more trust, be the expert Google wants you to be. ➡️ Ready to start? Let's Talk: https://payperclick.net.au/search-engine-optimisation/ #PayPerClick #SEO #GoogleMyBusiness #SearchMarketing #ContentStrategy
Schema markup is one of those things that sounds like it should come with a Star Wars opening crawl. But it’s actually pretty simple: it’s code that tells Google what your content is. Is it a product? A review? An event? A recipe? Schema makes sure the search engine knows. Why does it matter? Because schema unlocks rich snippets, those juicy extras you see in search results like stars, prices, dates, FAQs, and more. It makes your listing stand out in the sea of “just another blue link.” Here’s the kicker: you don’t need to be a developer to use schema (though they do love it). There are tools, plugins, and templates that make it almost plug-and-play. If you’re ignoring schema, you’re basically showing up to a networking event without a name tag. Don’t be that person. ➡️Talk to Us: https://payperclick.net.au/ #PayPerClick #SchemaMarkup #RichSnippets #SEO #DigitalMarketing
Think of FAQs as free SEO power-ups. People type questions exactly how they’d ask a mate: “What’s the best pizza place near me?” or “How do I stop my ads from wasting money?” When your website has those questions (and decent answers), you become the chosen one in search results. FAQs also build trust. They show you understand your customer’s pain points and can solve them without jargon. Pro tip: write them in the language your customer actually uses, not the way your lawyer cousin would write them. Bottom line? FAQs help you rank, help you sell, and help you train the AI overlords to love your brand. Learn More: https://payperclick.net.au/search-engine-optimisation/ #PayPerClick #SEO #ContentMarketing #SearchOptimisation #DigitalStrategy
Think of Google My Business like your shopfront window. Would you leave old stock on display, lights flickering, and your phone number scratched off the sign? Didn’t think so. But so many businesses treat their GMB profile exactly that way, half-done, never updated, and then they wonder why customers can’t find them. Optimising your profile means current hours, fresh photos, customer reviews, and posts that show you’re alive and kicking. Google rewards activity. Customers reward accuracy. So if you’re still rocking a blurry photo from 2017 and “Call us today!” as your only update, you’re practically begging to be ignored. Learn from the experts: https://payperclick.net.au/ #PayPerClick #GoogleMyBusiness #LocalSEO #DigitalMarketing #BusinessGrowth
Stay ahead by aligning your website with how AI tools crawl, understand, and surface content. Your brand needs to show up with clarity, credibility and content structured for machine learning. 🤖 Learn more ⬇️
Decidr and SBX are teaming up for a morning tea to have a real conversation about AI for small and mid-sized businesses. This will be an honest look at what matters, what doesn’t and how AI can actually support growth without the need for a big tech team. We’ll talk about the most common concerns. Cost, trust and complexity and share real stories from industries like hospitality, retail and services. Event details: ● Bridging the gap: SMEs and AI. A conversation with SBX. ● Thursday, 11th September 2025 8:00 AM ● Sydney 🚨 Seats are limited. Reserve your spot now. ➡️ https://www.decidr.ai/decidr-morning-tea-event-sbx-september-2025?utm_source=ppc-fb&utm_medium=social&utm_campaign=decidr-morning-tea #Decidr #SBXBusinessBrokers #MorningTea
