PayPerClick can show you how to improve the visibility of your website in Search Engine Results and meet your online marketing objectives. Whether you're looking to improve brand awareness, lead generation or increased sales - we can help.
Search Engine Marketing is an integral part of the site design, usability, copywriting, and the conversion process. For your online presence to truly succeed, search friendly design must encompass both usability skills and training. The PayPerClick approach is unique, as it’s core history, experience, and certification extends from understanding the principles of web design, content management systems (CMS), usability and information architecture (IA). We believe that high natural search engine rankings and strategic media planning and buying through Search Engine Marketing is only a part of the outcome. The ultimate goal is to convert visitors into measurable outcomes (including buyers) with the highest potential conversion ratio.
- Google & The Hungry Beast
-
Hungry Beast is a weekly, topical news program airing on ABC1 on Wednesdays at 9pm, and repeated on Thursday nights on ABC2 at 8.30pm. Series 2 of Hungry Beast runs from Wednesday 10th February 2010.
It covers everything from the silly, to the serious, to somewhere in between; always from a different perspective. The video above is a snippet of the Hungry's Beast expose into Google. - Search advertising show stoppers
-
Many small online businesses don’t know where to start when it comes to running effective search advertising campaigns, but a few simple steps can give you the best chance of success
- Are you searching for a clue?
-
Big business is learning the hard way that there are no quick-fixes for attracting quality search traffic. Stephen Murphy looks at how smaller businesses can avoid the same mistakes.
Read more...
- Intellectual property: Who owns your website?
-
If you think you own your website, try changing hosting providers or website developers. Many companies have reached this point and realised they only own the text and logo and not much else. In other words, they cannot easily transport the site to a new provider.
